Creative Direction
Year
'06-2025
Client
Grey Worldwide, Spaceodd Studio, OIC, Burson Marsteller
Service
Visual Identity, Brand Design, Digital Design, Interactive Animation, Explainer Videos
Year
'06-2025
Client
Grey Worldwide, Spaceodd Studio, OIC, Burson Marsteller
Service
Visual Identity, Brand Design, Digital Design, Interactive Animation, Explainer Videos
Year
'06-2025
Client
Grey Worldwide, Spaceodd Studio, OIC, Burson Marsteller
Service
Visual Identity, Brand Design, Digital Design, Interactive Animation, Explainer Videos
Beside product design, I am also proficient in communication and brand design due to the fact that my early career started in advertising, and my university degree had a marketing concentration, poisioning me to understand business value in things and the importance of advertising. To me, every pixel is a decision, and every composition tells a story. From winning multiple Young Lotus awards early in my career to directing multi-million-dollar experiences for Telcos, NRF, CES, and Mobile World Congress.
Beside product design, I am also proficient in communication and brand design due to the fact that my early career started in advertising, and my university degree had a marketing concentration, poisioning me to understand business value in things and the importance of advertising. To me, every pixel is a decision, and every composition tells a story. From winning multiple Young Lotus awards early in my career to directing multi-million-dollar experiences for Telcos, NRF, CES, and Mobile World Congress.
Beside product design, I am also proficient in communication and brand design due to the fact that my early career started in advertising, and my university degree had a marketing concentration, poisioning me to understand business value in things and the importance of advertising. To me, every pixel is a decision, and every composition tells a story. From winning multiple Young Lotus awards early in my career to directing multi-million-dollar experiences for Telcos, NRF, CES, and Mobile World Congress.
Design and Storytelling
When I wear the creative director hat, I think of the best way to communicate with the customer. I work to understand the persona, define the communication strategy, determine the style, art direction, and craft, and implement a pre-campaign success matrix to reevaluate afterwards. I treat brand design as part of the overall design umbrella and as part of the design strategy for any product or service.
When it comes to telling a complex technology story, I simplify it through metaphor, 3- to 7-act storytelling, humanizing the story through relatable personas and traits, and using a friendly, clear language and tone.
Key Skills
Brand and communication design
Illustration
2d and 3d animation
Interactive experience design
Video production
Sound design
Graphics and print design
Art direction
Design and Storytelling
When I wear the creative director hat, I think of the best way to communicate with the customer. I work to understand the persona, define the communication strategy, determine the style, art direction, and craft, and implement a pre-campaign success matrix to reevaluate afterwards. I treat brand design as part of the overall design umbrella and as part of the design strategy for any product or service.
When it comes to telling a complex technology story, I simplify it through metaphor, 3- to 7-act storytelling, humanizing the story through relatable personas and traits, and using a friendly, clear language and tone.
Key Skills
Brand and communication design
Illustration
2d and 3d animation
Interactive experience design
Video production
Sound design
Graphics and print design
Art direction
Design and Storytelling
When I wear the creative director hat, I think of the best way to communicate with the customer. I work to understand the persona, define the communication strategy, determine the style, art direction, and craft, and implement a pre-campaign success matrix to reevaluate afterwards. I treat brand design as part of the overall design umbrella and as part of the design strategy for any product or service.
When it comes to telling a complex technology story, I simplify it through metaphor, 3- to 7-act storytelling, humanizing the story through relatable personas and traits, and using a friendly, clear language and tone.
Key Skills
Brand and communication design
Illustration
2d and 3d animation
Interactive experience design
Video production
Sound design
Graphics and print design
Art direction
Design Practices
Other Projects
Design Practices
Other Projects
Design Practices
Other Projects