Innovation Design
Year
'15-2025
Client
IBM GSC, IBM Research, and Customers
Service
Product Design + Strategy + Leadership
Year
'15-2025
Client
IBM GSC, IBM Research, and Customers
Service
Product Design + Strategy + Leadership
Year
'15-2025
Client
IBM GSC, IBM Research, and Customers
Service
Product Design + Strategy + Leadership
IBM's Global Market team needed to showcase breakthrough technologies from blockchain, AI, IoT, robotics, gamification, and AR/VR at global conferences and client engagements. We were losing a lot of money using external agencies that couldn't do justice to the solutions we wanted to showcase and were taking too long to execute them. Engineers couldn't explain value without jargon, stakeholders had conflicting expectations, and every project was a "first" in some way. How do you consistently create compelling experiences for the impossible, with aggressive deadlines and a small team covering the end-to-end PoC-to-MVP pipeline?
IBM's Global Market team needed to showcase breakthrough technologies from blockchain, AI, IoT, robotics, gamification, and AR/VR at global conferences and client engagements. We were losing a lot of money using external agencies that couldn't do justice to the solutions we wanted to showcase and were taking too long to execute them. Engineers couldn't explain value without jargon, stakeholders had conflicting expectations, and every project was a "first" in some way. How do you consistently create compelling experiences for the impossible, with aggressive deadlines and a small team covering the end-to-end PoC-to-MVP pipeline?
IBM's Global Market team needed to showcase breakthrough technologies from blockchain, AI, IoT, robotics, gamification, and AR/VR at global conferences and client engagements. We were losing a lot of money using external agencies that couldn't do justice to the solutions we wanted to showcase and were taking too long to execute them. Engineers couldn't explain value without jargon, stakeholders had conflicting expectations, and every project was a "first" in some way. How do you consistently create compelling experiences for the impossible, with aggressive deadlines and a small team covering the end-to-end PoC-to-MVP pipeline?
My Role and Solution
As Creative Director and Product Design Lead for IBM GSC, I created a systematic 7-phase methodology that made innovation design repeatable. The framework combined rapid future thinking workshops, a 3-act storytelling structure adapted from filmmaking (pain → possibility → proof), and visual design principles for making the invisible visible through motion. Over 6 years, I led 240+ projects, trained 6+ designers, and built innovation design playbooks and 500+ reusable components, enabling 40+ projects annually with 100% on-time delivery.
Impact
Generated $2B+/yr revenue influence
8M+ team revenue for GSC
20+ conferences per year, reaching 100K+ attendees.
Achieved 50% faster delivery times
95% stakeholder satisfaction, and a 9.4 NPS score from IBM Customers.
Created an innovation and incubation workflow that did not exist before.
Bridged the gap between product design and creative direction.
My Role and Solution
As Creative Director and Product Design Lead for IBM GSC, I created a systematic 7-phase methodology that made innovation design repeatable. The framework combined rapid future thinking workshops, a 3-act storytelling structure adapted from filmmaking (pain → possibility → proof), and visual design principles for making the invisible visible through motion. Over 6 years, I led 240+ projects, trained 6+ designers, and built innovation design playbooks and 500+ reusable components, enabling 40+ projects annually with 100% on-time delivery.
Impact
Generated $2B+/yr revenue influence
8M+ team revenue for GSC
20+ conferences per year, reaching 100K+ attendees.
Achieved 50% faster delivery times
95% stakeholder satisfaction, and a 9.4 NPS score from IBM Customers.
Created an innovation and incubation workflow that did not exist before.
Bridged the gap between product design and creative direction.
My Role and Solution
As Creative Director and Product Design Lead for IBM GSC, I created a systematic 7-phase methodology that made innovation design repeatable. The framework combined rapid future thinking workshops, a 3-act storytelling structure adapted from filmmaking (pain → possibility → proof), and visual design principles for making the invisible visible through motion. Over 6 years, I led 240+ projects, trained 6+ designers, and built innovation design playbooks and 500+ reusable components, enabling 40+ projects annually with 100% on-time delivery.
Impact
Generated $2B+/yr revenue influence
8M+ team revenue for GSC
20+ conferences per year, reaching 100K+ attendees.
Achieved 50% faster delivery times
95% stakeholder satisfaction, and a 9.4 NPS score from IBM Customers.
Created an innovation and incubation workflow that did not exist before.
Bridged the gap between product design and creative direction.
AI, ML and Ecosystem Design
AI, ML and Ecosystem Design
AI, ML and Ecosystem Design